A New Era of Attraction
The new Dolce & Gabbana The One campaign, directed by Mert Alas and featuring Madonna performing La Bambola has been released.
Dolce & Gabbana marks twenty years of The One fragrances with a bold new campaign captured by Mert Alas, starring Madonna and Alberto Guerra alongside two unique olfactory creations.
Set against a rain-soaked cityscape, the story channels the allure of 1970s Italian cinema. At its heart, Madonna redefines seduction, breaking stereotypes and commanding the scene with uncompromising strength. An unreleased version of Patty Pravo’s ‘La Bambola’, performed by Madonna, is the perfect soundtrack to this celebration.
Creative Direction by Mert Alas.
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