{"id":27615,"date":"2026-06-08T15:46:26","date_gmt":"2026-06-08T14:46:26","guid":{"rendered":"https:\/\/news.madonnatribe.com\/en\/?p=27615"},"modified":"2026-06-08T21:40:55","modified_gmt":"2026-06-08T20:40:55","slug":"madonna-the-kiko-girl","status":"publish","type":"post","link":"https:\/\/news.madonnatribe.com\/en\/2026\/madonna-the-kiko-girl\/","title":{"rendered":"Madonna, the Kiko Girl"},"content":{"rendered":"
\"\"

Madonna for Kiko Milano photographed by Rafael Pavarotti<\/p><\/div>\n

Madonna<\/strong> steps in her new role of 29-year-old Kiko Milano<\/strong><\/em> as the Italian brand\u2019s second-ever global ambassador with \u201cThe Kiko Show\u201d, WWD.com<\/a><\/strong> reports today.<\/p>\n

The new campaign is set to an exclusive Stuart Price remix of Bring Your Love<\/strong><\/em> and shows the Queen of Pop shifting through different beauty personas. It also marks the arrival of Kiko Milano<\/strong>\u00a0to three Macy\u2019s<\/strong> locations, including the Herald Square flagship store in New York City, where the brand\u2019s presence will include boldly colored displays, makeup services and product engraving stations.<\/p>\n

Earlier today Kiko Milano<\/strong> posted a Reel<\/a> serving as a teaser of the new collaboration with the caption:<\/p>\n

Welcome to the KIKO Show. The show is about to begin…<\/p><\/blockquote>\n

Chief Brand Officer Drew Elliot<\/strong> is quoted by WWD<\/a><\/strong>\u00a0explaining that \u201cKiko Milano is a powerhouse brand, and it deserves a powerhouse face. Madonna is that person: she has Italian roots; she\u2019s known for reinvention, for boldly being exactly who she is \u2014 and, many times, using makeup to do that. She is the Kiko girl.\u201d<\/p>\n

\"\"

Madonna for Kiko Milano photographed by Rafael Pavarotti<\/p><\/div>\n

Back in May, Kiko Milano<\/strong> – Italy’s number-one makeup brand – named Marcelo Gutierrez<\/strong> – who you all know for being Madonna’s MUA – as its first Global Makeup Artistry Creative Director to lead the brand globally artistry across product development, campaigns, and trend innovation and to guide celebrity collaborations, cultural moments and educational programming.<\/p>\n

Elliot said that they were \u201cproud to welcome Marcelo to Kiko Milano at such a transformative moment for the brand. His unique creative vision, combined with a modern understanding of beauty culture, will play a fundamental role in sharpening our make-up identity worldwide.\u201d<\/p>\n

\u201cI am incredibly excited to join Kiko Milano as Global Makeup Artistry Creative Director. I am looking forward to contributing to this next chapter and helping inspire creativity and confidence worldwide,\u201d Gutierrez said at the time.<\/p>\n

\"\"

Madonna for Kiko Milano photographed by Rafael Pavarotti<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Madonna<\/strong> steps in her new role of 29-year-old Kiko Milano<\/strong><\/em> as the Italian brand\u2019s second-ever global ambassador with \u201cThe Kiko Show\u201d, WWD.com<\/strong> reports today.<\/p>\n

The new campaign is set to an exclusive Stuart Price remix of Bring Your Love<\/strong><\/em> and shows the Queen of Pop shifting through different beauty personas. Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":27616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[11],"tags":[1058,433,1059,1060],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/news.madonnatribe.com\/en\/wp-content\/uploads\/2026\/06\/kiko-milano_000.jpg","jetpack_shortlink":"https:\/\/wp.me\/p5eFGP-7bp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/posts\/27615"}],"collection":[{"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/comments?post=27615"}],"version-history":[{"count":3,"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/posts\/27615\/revisions"}],"predecessor-version":[{"id":27634,"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/posts\/27615\/revisions\/27634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/media\/27616"}],"wp:attachment":[{"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/media?parent=27615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/categories?post=27615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/tags?post=27615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}