{"id":12329,"date":"2015-05-19T18:29:04","date_gmt":"2015-05-19T17:29:04","guid":{"rendered":"http:\/\/news.madonnatribe.com\/en\/?p=12329"},"modified":"2015-05-19T18:29:04","modified_gmt":"2015-05-19T17:29:04","slug":"madonnas-hard-candy-fitness-expands-into-licensing","status":"publish","type":"post","link":"https:\/\/news.madonnatribe.com\/en\/2015\/madonnas-hard-candy-fitness-expands-into-licensing\/","title":{"rendered":"Madonna&#8217;s Hard Candy Fitness Expands Into Licensing"},"content":{"rendered":"<p>From <strong><a href=\"http:\/\/www.billboard.com\/articles\/business\/6568724\/madonnas-hard-candy-fitness-expands-into-licensing\" target=\"_blank\">Billboard.com<\/a><\/strong>:<\/p>\n<p>Madonna\u2019s <strong>Hard Candy Fitness<\/strong>, a boutique gym with locations in eight cities across the globe, is expanding. On Monday, <strong>Madonna<\/strong>, her manager <strong>Guy Oseary<\/strong> and <strong>New Evolution Ventures<\/strong>, announced a partnership with merchandising and licensing company <strong>Epic Rights<\/strong> to expand the Hard Candy Fitness brand into retail products. Epic Rights will reveal more details to potential partners at the 2015 Licensing Expo in Las Vegas June 9 to 11.<\/p>\n<p><strong>Dan Levin<\/strong>, head of Epic Rights\u2019 Celebrity &amp; Lifestyle division commented:<\/p>\n<blockquote><p>We wanted to bring the brand to the public so if they never have a chance to join a Hard Candy Fitness club, they can still experience the Hard Candy Fitness workout wherever they are, and have the best-in-class tools.\u00a0As Madonna is to music, pop culture and fashion, we believe Hard Candy Fitness will be the preeminent symbol for a fit, healthy and luxury-infused lifestyle.<\/p><\/blockquote>\n<p>Founded in 2009 and inspired by Madonna\u2019s 2008 album Hard Candy, Hard Candy Fitness currently has locations in Moscow, St. Petersburg, Santiago, Sydney, Mexico City, Rome, Berlin, and Toronto. The company plans to expand in Asia in 2016, followed by the United States. Levin says Madonna and Oseary have been \u201cvery involved\u201d in all aspects of the Hard Candy Fitness brand, \u201cfrom the creation of the clubs to the design and implementation of all the categories and products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Madonna\u2019s <strong>Hard Candy Fitness<\/strong>, a boutique gym with locations in eight cities across the globe, is expanding. On Monday, <strong>Madonna<\/strong>, her manager <strong>Guy Oseary<\/strong> and <strong>New Evolution Ventures<\/strong>, announced a partnership with merchandising and licensing company <strong>Epic Rights<\/strong> to expand the Hard Candy Fitness brand into retail products.&nbsp;<a href=\"https:\/\/news.madonnatribe.com\/en\/2015\/madonnas-hard-candy-fitness-expands-into-licensing\/\" rel=\"nofollow\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":12330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[5],"tags":[134],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/news.madonnatribe.com\/en\/wp-content\/uploads\/2015\/05\/hcf.jpg","jetpack_shortlink":"https:\/\/wp.me\/p5eFGP-3cR","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/posts\/12329"}],"collection":[{"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/comments?post=12329"}],"version-history":[{"count":1,"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/posts\/12329\/revisions"}],"predecessor-version":[{"id":12331,"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/posts\/12329\/revisions\/12331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/media\/12330"}],"wp:attachment":[{"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/media?parent=12329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/categories?post=12329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/tags?post=12329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}