{"id":10248,"date":"2015-01-15T22:20:38","date_gmt":"2015-01-15T21:20:38","guid":{"rendered":"http:\/\/news.madonnatribe.com\/en\/?p=10248"},"modified":"2015-01-15T22:29:18","modified_gmt":"2015-01-15T21:29:18","slug":"madonna-strikes-back","status":"publish","type":"post","link":"https:\/\/news.madonnatribe.com\/en\/2015\/madonna-strikes-back\/","title":{"rendered":"Madonna Strikes Back"},"content":{"rendered":"<p>From <a title=\"Rolling Stone\" href=\"http:\/\/www.rollingstone.com\/music\/features\/madonna-strikes-back-inside-her-star-packed-new-album-rebel-heart-20150114\" target=\"_blank\"><strong>RollingStone.com<\/strong><\/a>:<\/p>\n<h4>Madonna Strikes Back: Inside Her Star-Packed New Album &#8216;Rebel Heart&#8217;<\/h4>\n<p><em>After a devastating leak, the Queen takes back control of her 2015 LP<\/em><\/p>\n<p><strong>Madonna<\/strong> was in Africa in late November, visiting schools built by her Raising Malawi nonprofit, when the first leak hit the Web: 40 seconds of &#8220;Rebel Heart,&#8221; a defiant, dance-y track she had recently been working on. Three weeks later, the leak became a flood. Madonna was back in New York on December 17th, when fans started alerting her via Instagram that 13 demos recorded for her unfinished 13th album, also called <strong><em>Rebel Heart<\/em><\/strong>, had been illegally posted online and were spreading like wildfire.<\/p>\n<p>It was an unprecedented leak: Nearly a full album&#8217;s worth of work arrived four months before its planned April release date. &#8220;She was devastated,&#8221; the singer&#8217;s longtime manager <strong>Guy Oseary<\/strong> says.<\/p>\n<p>Madonna&#8217;s response was swift and dramatic: She decided she would complete six tracks and get them up for sale on iTunes as soon as possible. The songs leaked on a Tuesday; they needed to be online by Friday if fans were going to buy them before 2015. &#8220;The deadline for getting this music out was a 50-yard dash,&#8221; Madonna says. Some in her camp urged her to not rush out the songs, but she insisted. &#8220;Starting Wednesday, it was like, &#8216;You&#8217;ve got to get this music out \u2013 I can&#8217;t take it,&#8217;\u2009&#8221; adds Oseary. &#8220;What could we do? You&#8217;ve got to just battle through it.&#8221;<\/p>\n<p>With most of Apple about to go on holiday break, the challenge wasn&#8217;t simply mixing and mastering the tracks to Madonna&#8217;s satisfaction, but getting them loaded into the iTunes store, which can be a laborious process. (Oseary, who also manages U2, worked closely with Apple on the surprise release of U2&#8217;s Songs of Innocence last September.)<\/p>\n<p>Madonna and her team worked for nearly 72 straight hours to make it happen, getting key help from Interscope&#8217;s Steve Berman and iTunes&#8217; Robert Kondrk. She didn&#8217;t learn until 11:30 p.m. Friday that the finished songs were indeed going to reach fans before the new year. But the payoff was immediate: The songs, which Madonna called &#8220;an early Christmas gift,&#8221; shot to the top of the music service&#8217;s charts in 42 countries. &#8220;The fans are extremely loyal,&#8221; she says, &#8220;and I&#8217;m really supergrateful for that.&#8221; (The full 19-track album now has a March 9th release date.) &#8220;Every time a country would tweet about getting it, it put a smile on my face, because it meant it was working,&#8221; Oseary says of the iTunes rollout.<\/p>\n<p>No one in Madonna&#8217;s camp will say who was responsible for the leaks, but Oseary says security has been tightened. &#8220;We figured out the holes,&#8221; he says. &#8220;Clearly, we have experience now in what to do and what not to do in the future.&#8221; (On December 23rd, however, several days after we spoke, 14 additional demos leaked online.)<\/p>\n<p>Madonna started work on the follow-up to 2012&#8217;s Number One MDNA early last year. From the start, she was focused on one thing in particular: making the songs stand on their own. Throughout the sessions, Madonna would ask herself if she could perform each track stripped down, alone with an acoustic guitar. &#8220;This is all part of my Armageddon thinking right now,&#8221; she says. &#8220;The world is changing and what does it all come down to at the end of the day? It comes down to the songs.&#8221;<\/p>\n<p>The first step was finding the right collaborators. For years, she used to work with only one producer on her albums, but that hasn&#8217;t been the case since 2005&#8217;s Confessions on a Dance Floor. For Rebel Heart, she again worked with an array of stars, including <strong>Nicki Minaj<\/strong>, <strong>Chance the Rapper<\/strong> and <strong>Nas<\/strong>, often posting photos of the sessions on Instagram. &#8220;Writing music, you have to be vulnerable,&#8221; she says. &#8220;It&#8217;s almost like writing your diary in front of somebody and reading it out loud. Some people made me feel comfortable and I felt connected to them, and other people seemed very strange to me.&#8221;<\/p>\n<p>Minaj, who turns out a ferocious rap on &#8220;Bitch I&#8217;m Madonna,&#8221; was again one of her most in-sync creative partners, having also appeared on MDNA. &#8220;Whenever we work together, she sits with me and listens to the song and says, &#8216;Tell me what this song is about to you,&#8217;\u2009&#8221; Madonna says. &#8220;She&#8217;s very methodical in her thinking. It&#8217;s a back-and-forth until she gets it right.&#8221;<\/p>\n<p>Madonna says she found herself drawn to <strong>Diplo<\/strong>, who worked on a handful of tracks, thanks to their shared love of globe-trotting and &#8220;absorbing and seeing the beauty in other cultures.&#8221; Several up-and-coming producers made key contributions as well, like <strong>Blood Diamonds<\/strong> and <strong>DJ Dahi<\/strong>, who worked on the ominous &#8220;Devil Pray.&#8221;<\/p>\n<p>The biggest guest was one of the last to arrive to the party: <strong>Kanye West<\/strong> came in near the end of the sessions to provide the grimy production for &#8220;Illuminati,&#8221; a track that plays with one of the Internet&#8217;s favorite conspiracy theories. &#8220;People often accuse me of being a member of the Illuminati, but the thing is, I know who the real Illuminati are and I know where that word comes from,&#8221; Madonna says. (Her definition: scientists, artists and philosophers who flourished during the Age of Enlightenment.) She says West loved the song so much, he actually jumped up and down on the mixing board: &#8220;We were worried he was going to hit his head on the ceiling.&#8221;<\/p>\n<p>Her first sessions with two groups of songwriters from <strong>Avicii<\/strong>&#8216;s camp wound up guiding her to two distinct thematic paths: songs about letting her heart steer the way and tracks about her stubbornly rebellious spirit. &#8220;I never consciously think, &#8216;I want to write a song about this subject&#8217; \u2013 music leads me to where I want to go emotionally,&#8221; Madonna says. &#8220;One team had a more upbeat approach to songwriting, sonically speaking, and the other team chose darker chords.&#8221;<\/p>\n<p>While MDNA was widely considered Madonna&#8217;s &#8220;breakup album&#8221; (she had divorced British director Guy Ritchie in 2008), she dives headfirst back into personal territory on Rebel Heart, writing about triumph after heartbreak on <em><strong>Living for Love<\/strong><\/em>, a buoyant throwback house track produced by Diplo.<\/p>\n<p>Madonna explains:<\/p>\n<blockquote><p>Lots of people sing about being in love and being happy, or they write about having a broken heart and being inconsolable. But nobody writes about having a broken heart and being hopeful and triumphant afterward. That was my challenge. I didn&#8217;t want to be a victim.<\/p><\/blockquote>\n<p>From The Archives Issue 1227: January 29, 2015 of <strong>Rolling Stone<\/strong> magazine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inside Madonna&#8217;s star-packed new album &#8216;Rebel Heart&#8217;: <strong>Rolling Stone<\/strong> magazine investigates how after a devastating leak, the <strong>Queen<\/strong> took back control of her 2015 LP with a swift and dramatic response.&nbsp;<a href=\"https:\/\/news.madonnatribe.com\/en\/2015\/madonna-strikes-back\/\" rel=\"nofollow\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":9966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[28],"tags":[236],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/news.madonnatribe.com\/en\/wp-content\/uploads\/2014\/10\/rebel-heart_01.jpg","jetpack_shortlink":"https:\/\/wp.me\/p5eFGP-2Fi","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/posts\/10248"}],"collection":[{"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/comments?post=10248"}],"version-history":[{"count":4,"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/posts\/10248\/revisions"}],"predecessor-version":[{"id":10252,"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/posts\/10248\/revisions\/10252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/media\/9966"}],"wp:attachment":[{"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/media?parent=10248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/categories?post=10248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.madonnatribe.com\/en\/wp-json\/wp\/v2\/tags?post=10248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}