How Madonna Turned Her ‘Rebel Heart’ Leak Into a Global Hit
From Billboard.com:
On December 16, Madonna was in her New York apartment when she received word that more than a dozen unfinished demos for her forthcoming album had leaked. Her manager, Guy Oseary, was just returning to his Beverly Hills estate when he got the news. The album, Rebel Heart, was set for a late-April release, and thanks to a meticulous marketing plan and an inspired group of collaborators (including Diplo, Kanye West and Avicii), buzz was strong on the singer’s 13th studio full-length.
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