Madonna, the Kiko Girl
Madonna for Kiko Milano photographed by Rafael Pavarotti
Madonna steps in her new role of 29-year-old Kiko Milano as the Italian brand’s second-ever global ambassador with “The Kiko Show”, WWD.com reports today.
The new campaign is set to an exclusive Stuart Price remix of Bring Your Love and shows the Queen of Pop shifting through different beauty personas. It also marks the arrival of Kiko Milano to three Macy’s locations, including the Herald Square flagship store in New York City, where the brand’s presence will include boldly colored displays, makeup services and product engraving stations.
Earlier today Kiko Milano posted a Reel serving as a teaser of the new collaboration with the caption:
Welcome to the KIKO Show. The show is about to begin…
Chief Brand Officer Drew Elliot is quoted by WWD explaining that “Kiko Milano is a powerhouse brand, and it deserves a powerhouse face. Madonna is that person: she has Italian roots; she’s known for reinvention, for boldly being exactly who she is — and, many times, using makeup to do that. She is the Kiko girl.”
Madonna for Kiko Milano photographed by Rafael Pavarotti
Back in May, Kiko Milano – Italy’s number-one makeup brand – named Marcelo Gutierrez – who you all know for being Madonna’s MUA – as its first Global Makeup Artistry Creative Director to lead the brand globally artistry across product development, campaigns, and trend innovation and to guide celebrity collaborations, cultural moments and educational programming.
Elliot said that they were “proud to welcome Marcelo to Kiko Milano at such a transformative moment for the brand. His unique creative vision, combined with a modern understanding of beauty culture, will play a fundamental role in sharpening our make-up identity worldwide.”
“I am incredibly excited to join Kiko Milano as Global Makeup Artistry Creative Director. I am looking forward to contributing to this next chapter and helping inspire creativity and confidence worldwide,” Gutierrez said at the time.
Madonna for Kiko Milano photographed by Rafael Pavarotti
