Madonna Celebration: C’Mon Meet Me On The Dancefloor
Those who are familiar with the Outernet off Tottenham Court Road may have been wondering why this unique location in the heart of London and its 23,000 square feet of floor-to-ceiling 8K screens weren’t part of the Confessions II promotional machine.
Back in 2023 Outernet London has featured Madonna through its massive, 360-degree immersive digital display showcasing an epic mix of archival footage, photographs, music videos and album cover artworks for the announcement of The Celebration Tour.
Tomorrow, as Madonna celebrates her birthday, they will be bringing together music, fans and the visual language of Confessions II with Madonna Celebration: C’Mon Meet Me On The Dancefloor, a 6 minute interactive installation showing every 30 minutes at The Now Building.
- Where: The Now Building, by the cross roads of Oxford Street and Tottenham Court Road, London
- When: August 16, 2026, from 10 AM to 10 PM, approx every 30 mins. Duration: 6 mins.
This new interactive installation will celebrate Madonna’s birthday in central London bringing together music, large-scale visual storytelling and fan participation across the Outernet London 23,000 square feet of floor-to-ceiling 8K immersive screens.
Created and directed by London-based Lookport Studio in collaboration with Outernet London, the installation has been designed specifically for the venue’s vast 360-degree digital environment – bringing Madonna’s visual world to an entirely new scale – and will celebrate her extraordinary creative legacy while also reflecting the visual language of Confessions II, bringing music and imagery together across one of London’s most distinctive digital spaces.
At the heart of the installation is an interactive fan experience inviting visitors to contribute to the work themselves. Fans will be able to leave a personal message, with selected photographs and messages appearing across Outernet’s monumental screens alongside contributions from other fans.
Alex Wolf, Founder and Creative Director at Lookport Studio said in a statement:
Madonna helped write the language of modern pop culture through decades of relentless work, constant reinvention and a refusal to stand still. We wanted to honour that drive and give the audience a genuine way to express their own connection to her work – through personal stories, emotions and messages.
C’MON MEET ME ON THE DANCEFLOOR is conceived as a public celebration rather than a retrospective – bringing together Madonna’s latest visual language with a more personal layer shaped by the people who come to see it.
Philip O’Ferrall, CEO at Outernet, also said:
Great cultural moments are about bringing people together, and that is exactly what we want Outernet to do. Madonna has inspired audiences and artists for generations, so it is a complete privilege to be able to celebrate her and her connection with fans in such a creative and interactive way.
The Madonna birthday installation will be free and open to the public at Outernet London, Tottenham Court Road, on Sunday, 16 August 2026. The experience will screen at selected times throughout the day. Visitors are encouraged to check the Outernet London website for the latest screening schedule before travelling.
Photo credit: Alex Wolf
