Absolut Icon.
Ricardo Gomes for Absolut – Courtesy of Pernod Ricard
Two Icons. One Dance Floor. Madonna and Absolut Turn Up the Heat
As the excitement around Confessions II reaches a fever pitch, Absolut turns up the heat with spicy new cocktails inspired by the energy, attitude, and unapologetic spirit of the new Madonna album.
Two icons built on self-expression, originality, and pushing culture forward come together to turn up the heat.
Madonna is entering a bold new era with Confessions II, and Absolut is joining as the album’s official vodka partner. The Queen of Pop herself explains the new partnership:
Confessions II is rooted in the idea of the dance floor as a ritualistic space where people can express themselves freely and connect with one another. Absolut shares that spirit.
Together, we’re creating experiences that encourage people to put down their phones, be present in the moment, and rediscover the joy of connecting through music and dance.
To get into the groove ahead of the album’s upcoming release on July 3rd, Absolut and Madonna are also working on a series of multiple high-energy events which kicked off with Club Confessions: Los Angeles, the surprise late night event that took place in West Hollywood on April 25, when Madonna and longtime collaborator Stuart Price gave an exclusive first listen to music from Confessions II while guests sipped on new cocktails curated by Madonna and Absolut and built around Absolut Tabasco, a fusion of the company’s smooth vodka and the legendary hot sauce brand.
The event marked the first in a series of experiences supporting the album throughout the summer.
The partnership also continues Absolut and Madonna‘s decades-long advocacy for the LGBTQ+ community.
The new “Absolut Icon.” creative will be placed in publications that support the queer community, a nod to Absolut’s landmark 1981 advertisement in The Advocate, and along Pride parade routes around the country. Absolut will also donate to longtime partner GLAAD, underscoring the brand’s continued commitment to championing LGBTQ+ advocacy and inclusion.
Caroline Begley, Vice President of Marketing at Pernod Ricard USA, commented:
Madonna continuously moves culture forward through fearless self-expression, making this partnership feel both incredibly authentic and deeply meaningful for Absolut. The release of Confessions II is a cross-generational milestone and we’re here to add some heat to the occasion with bold Absolut Tabasco cocktails and spicy dance floor moments.
To mark the moment, Absolut has partnered with Special Offer, inc. – the design team behind the Confessions II visual identity – to unveil “Absolut Icon.”, a new creative inspired by the brand’s storied artistic legacy.
In the path the iconic “Absolut Perfection” campaign, that included collaborations with celebrated artists and designers like Andy Warhol, Keith Haring, Versace and Herb Ritts, and building on the creative spirit that helped establish Absolut as a cultural icon, “Absolut Icon.” reimagines the brand’s instantly recognizable bottle silhouette through the lens of Madonna’s enduring influence.
Photographed in 2026 by Ricardo Gomes, the ad features Madonna wearing the iconic purple corset bodysuit originally worn during her 2006 Grammy Awards performance and in the Sorry music video, uniting two cultural icons in a contemporary homage to art, fashion, music, and self-expression.
Absolut and Madonna have also curated new cocktails built around Absolut Tabasco that feature bold takes on some of Madonna‘s favorites and fans can enjoy in bars, clubs and nightlife venues.
- Absolut Madonna: Spicy Lemon Drop Martini made with Absolut Tabasco for a fiery flair on Madonna’s favorite cocktail.
- Absolut Hot Sauce: Spicy take on a Vodkarita inspired by a new Confessions II track.
- Absolut Confessions Cosmo: Cosmopolitan that’s just as vibrant in color as the album artwork.
- Absolut Ex-spresso Yourself: Espresso Martini for grooving on the dance floor.
A quick look at the brand’s website for the U.S. will show you a countdown – set to 16 days from now – and the invitation to keep an eye on the page for exclusive Confessions II drops and content.
Ricardo Gomes for Absolut – Courtesy of Pernod Ricard
Source: Pernod Ricard
