Madonna in Rio
Madonna announced her biggest show ever – a global closing for The Celebration Tour – to take place in Rio de Janeiro, on May 4th, at Copacabana Beach.
The production of the show in Brazil is by Bonus Track, whose partners are Luiz Oscar and Luiz Guilherme Niemeyer, with strong experience in organizing major events in the country and with international resonance.
Itaú Unibanco presents the project, which is also sponsored by Heineken.
The Government of the State of Rio de Janeiro and the City of Rio de Janeiro support and are important partners, aware of the show’s strong impact on tourism and the economy, in addition to taking Rio’s image to the world.
Luiz Oscar Niemeyer said:
The confirmation of this show is a great gift for all Madonna fans. It will truly be a unique moment, with one of the most successful musical tours expected across several countries, and the artist chose exactly Rio de Janeiro for this grand finale. Much more than a show, we will show the world the impact of this great event, open to the public, held on Copacabana Beach, a scene that dominates the global imagination as an example of natural beauty. Furthermore, it is important to highlight here the numerous positive impacts of this event for the city and the State, with the increase in Tourism and the Economy.
Eduardo Tracanella, CMO of Itaú Unibanco, adds:
We are turning 100 years old and celebrating this date alongside our customers in this historic and free Madonna show in Copacabana is something very special and as big as the history of Itaú Unibanco. Madonna is one of the greatest music icons, who has always been at ahead of her time and being a pioneer in her art and in the construction of global pop culture. She is also one of the protagonists of our 100th anniversary campaign, in which we have talked a lot about what it means to be made of the future, a characteristic of people and companies like ours, timeless, that build legacies and leave positive marks on the lives of millions of people. I believe that a relevant brand is one that is present in people’s culture and daily lives in a genuine way. Therefore, we defined that , to celebrate our centenary, nothing like bringing the icon of this campaign, free of charge, so that all Brazilians can celebrate and be inspired together with us, in this story that transcends generations.We will soon be releasing new information for the Itaú customers.
Guilherme Bailão, director of Brand Experiences and Sponsorships at the Heinkebn Group in Brazil explains:
It is an honor to be part of this great event, especially in Rio de Janeiro, where Heineken is the most loved brand by Rio de Janeiro residents. Providing unforgettable experiences is one of our main objectives and direction of action. We are looking forward to witnessing one of the most awaited in the country, being the official beer of the show that celebrates Madonna’s 40-year career.
Madonna’s show on Copacabana Beach will start at 9:45 pm and will be broadcast live on Multishow and TV Globo. Globoplay will bring the show to those logged in for free on TV Globo simulcasting, and on Multishow for Globoplay + Canals subscribers.
The Celebration Tour in Rio is produced by Bonus Track in partnership with Live Nation. The event is presented by Itaú, sponsored by the City of Rio de Janeiro, the State Government of Rio de Janeiro and Heineken, with support from Deezer.
The Celebration Tour in Rio
Date: May 4th, Saturday
Start of show: 9:45 pm
Location: Copacabana Beach
Source: madonnainrio.com
