Madonna to debut “No fear, Courage, Resist” video in Times Square tonight
Madonna will release a Pride Month-themed video that will debut at 10 PM tonight in Times Square on the NASDAQ screen, WWD reveals.
The video, shot with Ricardo Gomes, is called No fear, Courage, Resist, and will be shown again at midnight. According to WWD, it will also be available online after its NYC debut.
Gomes and Madonna (the guest of honor) are expected to be at The Top of the Standard at The Standard Hotel where guests at a private party will also see the film and installation.
Ricardo Gomes explains:
M has been repeating and reinventing what she has been saying since Day One of her career. We’re working around that [idea] – freedom, expressing yourself, being who you are, believing in what you want to be, trusting yourself, being mindful, powerful and love each other. Those are the most important messages. Love is love and everyone should just accept each other for who they are. It’s meant to be a celebratory video. It’s the perfect moment to have this video. We worked on it for Pride for this message. But it’s a message that should be relevant for everyday – not only for Pride.
Madonna teased the release on Instagram with a video of a neon frame that illuminated the names of Kaytranada, Honey Dijon, Misshapes and Eli Escobar with “Boom x Pride.” They headline tonight at The Standard. Madonna also posted “God Is Cuming…” to her 16.1 million followers, as did Gomes on his Instagram. He, too, has been flagging the release.
Madonna and Gomes worked on the Pride-inspired video with help from Sasha Kasiuha, who directed it. The Madame X documentary, which is expected to be released after this summer via Netflix, is his directorial debut.
In the meantime, Madonna and Gomes have teamed for another launch event that will take place at The Standard and in Times Square on the Nasdaq screen. After being approached by creatives at the hotel about the prospect of working with Madonna on something “amazing” for a post-lockdown Pride event, Gomes gave it some thought and talked to his boss. He said, “I believe as with any other idea with her, if you come up with the right idea, the right concept, the right message, she will be into it.”
Read the full story on WWD.com.