Crave hits the Italian radios on Friday
Crave will be the second single issued by Universal Music to the radio stations in Italy, a country that had a particularly long love affair with Madonna and Maluma’s Medellín.
Medellín has been certified Gold in Italy, spent almost all of its time in the Top 10 part of the radio chart, scored 31.5 million streams on Spotify and 35 million views on YouTube.
It’s now the turn of Crave, the beautiful tune by Madonna and Swae Lee, to represent the Madame X album in the Italian airplay, starting on Friday, 2 August.