‘Living For Love’ Video premieres on Snapchat Discover Today
In a wordlwide exclusive report, Billboard announces that Madonna’s Living For Love music video will premiere on Snapchat Discovery today, making it the first to premiere on the app’s Snap Channel.
Madonna to Premiere ‘Rebel Heart’ Music Video on Snapchat Discover Today
Today, Madonna is set to premiere the first music video from her new album, Rebel Heart, on Snapchat, the picture messaging app that was recently valued at $10 billion. The video accompanies “Living for Love,” the album’s first single, and will be viewable on the app’s “Snap Channel.”
The Inside Story of How Madonna Turned Her ‘Rebel Heart’ Leak Into a Global Hit
It’s been a rocky album campaign for the pop star, 56, who has endured two devastating album leaks, the second of which happened on Monday and included the 25-track deluxe version. Rebel Heart will go on sale Tuesday, March 10th, after Madonna performs at the Grammy Awards on Feb. 8th, and the Brit Awards on Feb. 25th.
The video was directed by the French duo Julien Choquart and Camille Hirigoyen, together known as J.A.C.K., was edited by longtime Madonna collaborator Danny B. Tull, and styled by B. Akerlund – who also works wth Beyonce, Britney Spears and Lady Gaga. It was choreographed by Megan Lawson.
Read the full story on Billboard.com.