Making Pop Weirder
A great article on the Dazed & Confused online website discusses the new trend of weird pop and includes quotes by UK producer SOPHIE which “leant a rubbery sheen to the raucous Bitch I’m Madonna“.
UK producer SOPHIE emerged last Spring with the highly tactile and catchy “Bipp,” and produced for future-pop muse QT (alongside A.G. Cook). His crossover moment came last month, when Madonna released six tracks from her forthcoming 13th album Rebel Heart, one of which SOPHIE produced alongside Diplo.
On music getting weirder this year:
(Music) always seems to end up in unexpected places. I’ve got my own ideas of what I would like to hear and what I think would be interesting… Weirdness depends on your vantage point. For a lot of people weirdness is almost a genre in itself… You can imagine how it sounds and how it looks – sometimes it looks and sounds exactly like it did 10 or 20 years ago. That means that it is not genuinely weird. The weirdest thing might actually be the most mainstream.
On producing for mainstream acts vs. lesser-known acts:
I try not to acknowledge this axis of independent versus mainstream. The musical challenge is the same. Any commonly-held concept of authenticity is based in nostalgia and sentimentality.