Madonna on the “#ME” issue of Interview
The magazine has melded its heritage of the portrait with technology, to create an Instagram-themed issue featuring eight alternative covers based on self portraits of some of today’s most popular social media personalities including Madonna, Miley Cyrus, Victoria Beckham, Kim Kardashian, Jennifer Lopez, Selena Gomez, Zayn Malik and Mert Alas. In addition, Interview tapped 150 social media stars from fashion, entertainment and music to do the same thing for a portfolio inside the magazine.
Interview editor in chief Keith Pollock explained:
We just asked people to imagine their ultimate self portraits – whether it was highly produced or a simple selfie. We wanted to see how they see themselves and how they want to be seen. We allowed each subject to imagine their own shoots.
Pollock also explained that he and editorial director Fabien Baron derived inspiration from Andy Warhol himself.
We are conscious of our heritage. Andy did selfies 50 years ago. He’d be doing selfies if he were alive today.
Baron told WWD that the idea of branding oneself through social media, coupled with the fashion industry’s fascination with Instagram, was at the heart of his decision to focus on this theme for the issue. He noted that Madonna snapped a few quick selfies between rehearsal breaks while she was preparing her tour.
You really understand what people are about. It’s interesting for Madonna because she didn’t give a sh-t.
The September issue of Interview magazine will go on sale this week, and images from the portfolio – including covers – will be posted on Instagram starting today. Using the hashtag #InterviewGang, Interview will roll out images over the course of the month on its Instagram account. Meanwhile, the subjects involved in the portfolio will post their own photos on their personal Instagram accounts today using the same tag.
Read the full story on WWD.com.