Zendaya is the new Material Girl
Material Girl has selected its fall face, WWD.com reports. Zendaya, the platinum-selling artist and Disney actress, will be featured in the ad campaign for the fast-fashion junior brand that in the US is sold exclusively at Macys.
Entitled “Boardwalk Babe”, the campaign was shot by photographer Jeremy Williams at the Coney Island boardwalk in Brooklyn; it will launch in the August issues of fashion and lifestyle magazines, as well as online, in-store and outdoors.
“Zendaya exudes a confident, free spirit. We love having her as the new face of Material Girl,” said Madonna. Her daughter, Lola, added, “I love how Zendaya makes her own style rules to fit her personality – thats who Material Girl is all about, being yourself to the fullest”
Born in 1996, Zendaya follows in the footsteps of Rita Ora, the most recent Material Girl face. Her first single “Replay” went platinum in January. She will star in two upcoming Disney projects: a spy TV series, “Super Awesome Katy,” and the movie “Zapped,” due out this summer.