The ‘Maverick’ Music Managers
In the latest Billboard cover story Guy Oseary, Madonna’s manager and lontime partner-in-crime is unveiling the new Maverick: music’s biggest, most fiercely protected secret of the year, in which he’s rallying eight other top artist managers to partner with Live Nation and potentially reinvent a broken industry.
Joining Oseary are Laffitte Management’s Ron Laffitte, I Am Other’s Caron Veazey, Blueprint Group’s Gee Roberson and Cortez Bryant, Reign Deer’s Larry Rudolph and Adam Leber, Quest Management’s Scott Rodger and Spalding Entertainment’s Clarence Spalding. Collectively, they manage more than two dozen of the planet’s biggest artists. And as of Oct. 17, all nine will be joining their companies and rebranding them and their respective employees as “Maverick,” a name Oseary’s client Madonna gave the label she co-founded in 1992.
It’s a watershed moment for the management community, which has never been about hand-holding and problem-solving. Maverick is convening experts in pop, rock, R&B/hip-hop and country to make an unprecedented bet on the role of live events and technology in music’s future.
(Andrew Hampp, Billboard.com)
Gee Roberson is consulting on Madonna’s next album with Oseary, Billboard also reports. Click here for the complete story.